Chasing Whiskey
"Jack Daniels"-- the brand that has become the iconic picture of "American Cool" all over the world and across generations. A container of Jack makes a statement (as well as this docudrama is all about "why"). Greater than a straightforward story of the beginnings and influence of this solemn brand, Going after Bourbon is a 57,000 mile trip across 5 nations as well as 17 time zones that will certainly confirm equal parts thought prompting, insightful, relocating as well as hilarious. From rural Lynchburg, TN (where every decline of Jack is made) to the Outback of Australia, from Beverly Hills to the streets of Havana, Cuba; from the stills in the Hollow to the stills of Scotland's finest Scotch, from studio jams to backstage excursions, this trip documents a social expedition right into why a world of people identifies with a distinctly American brand.